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Ideas of How to Use and Personalize Word Art
1) Color It! To change the color of a Title or word art, adjust it using the Hue/Saturation Adjustment Filter. To colorize a portion of a title or word art, select the portions of the word art you would like to change, by either using the Magic Wand Tool or the Lasso Selection Tool, and change the color to suit your layout by adjusting the Hue/Saturation (Adjust>Hue/Saturation).
2) Cut It! If a word art doesn't seem to fit into the space you have allotted for it, you can adjust the overall shape by cutting and pasting portions of it to a different location. Use the Lasso Tool to select words you want to move. Select the Move tool and reposition to your preferred location. Be sure to select only the words you want to move by zooming in and getting a closer view of exactly what is being selected.
3) Blend It! By changing and experimenting with different layer blend modes, you can achieve vastly different effects. Some are awesome and some might not look quite right, so you have to try a few before you get one that is "the one" for each different layer. You change the blend mode by having the layer selected you want to change and clicking on the blend mode drop down at the top of the layer palette. Each of the effects is how it will "blend" or mix with the layers below it. Experiment and try several. Below I used Normal blend mode on the left and Color Burn on the layout on the right. You can see the color is richer and more saturated using the Color Burn mode. Sometimes you want that effect and sometimes you want 'subtle.'
4) Border It! Add a border or a glow to your word art or title by double clicking on the layer to open the Layer Style dialog. Check either Stroke (to add a border) or Outer Glow (to add a glow). Each option will allow you to adjust the size, color, and opacity.
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